This is the exact process Selah Create follows to get a client's business showing up on Google, Google Maps, Bing, Apple Maps, social media and the new AI search answers.
Phases 1–4 happen at launch. Phases 5 and 6 keep the momentum going month after month.
Nothing else works until Google and Bing can crawl and index the site.
.htaccess.robots.txt at the root allows crawling and lists the sitemap. Remove any leftover Disallow: / from staging.sitemap.xml lists every public page with its full HTTPS URL. On PHP/JSON sites, generate it from the same data that builds the pages so it never goes stale.noindex robots tag./services/closet-design, not /page.php?id=7).User-agent: * Allow: / Disallow: /admin/ Sitemap: https://clientdomain.com/sitemap.xml
Within about a week, confirm pages show as Indexed in Search Console and fix anything under Not indexed.
Each page targets one phrase a real customer would type, like "closet organizers Wichita" or "piano lessons Wichita KS." Ask the client how customers describe what they need, then check Google's autocomplete and "People also ask."
| Element | What to do | Example |
|---|---|---|
| Title tag | 50–60 characters, main phrase first, business name last; unique per page | Custom Closet Design in Wichita, KS | Harmony Home Closets |
| Meta description | 140–160 characters: what they get and a reason to click | Free in-home design consult. Custom closets built locally in Wichita. |
| H1 | One per page, plainly states the topic | Custom Closets in Wichita |
| H2 / H3 | Break content into the questions customers care about | Pricing · How it works · Service area · FAQ |
| Body text | 300+ words on service pages; name the city and nearby towns naturally | Serving Wichita, Derby, Andover and Maize |
| Images | Descriptive file names and alt text; compressed | walk-in-closet-wichita.webp |
| Internal links | Link services to each other and to Contact with descriptive words | "see our pantry shelving options" |
| Contact info | Name, address, phone in the footer as text, same format everywhere | Business name · street · city · phone |
Add a JSON-LD block to the home page so Google reads the business details exactly. Use LocalBusiness or a more specific type (HomeAndConstructionBusiness, MusicSchool, Church). Add FAQPage for FAQs and Event for events. Test with Google's Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Client Business Name",
"url": "https://clientdomain.com/",
"logo": "https://clientdomain.com/img/logo.png",
"telephone": "+1-316-555-0100",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "Wichita",
"addressRegion": "KS",
"postalCode": "67203",
"addressCountry": "US"
},
"openingHours": "Mo-Fr 09:00-17:00",
"sameAs": [
"https://www.facebook.com/clientpage",
"https://www.instagram.com/clienthandle"
]
}
</script>For local businesses, the Google Business Profile is what appears in the map pack and on "near me" searches, often above the website itself.
Reviews move local rankings more than almost anything else, and a steady flow of recent reviews beats a big old total. Give each client their GBP review link, a short text/email template, and a QR code card. Reply to every review within a few days. Never buy reviews or offer rewards for them.
| Platform | Why it matters | Where |
|---|---|---|
| Apple Business Connect | Apple Maps, Siri, Messages and Wallet on every iPhone | businessconnect.apple.com |
| Bing Places | Bing Maps, Copilot, DuckDuckGo; imports from Google | bingplaces.com |
| Yelp for Business | Feeds Apple Maps and many voice assistants | biz.yelp.com |
| Facebook Page | Local discovery, reviews, strong citation | facebook.com/pages/create |
| Better Business Bureau | Trust signal for home-service businesses | bbb.org |
| Nextdoor Business | Neighborhood recommendations | business.nextdoor.com |
| Local directories | Local backlinks and citations | Wichita Regional Chamber, church and trade directories |
| Industry sites | Category authority | Houzz, Angi, Thumbtack; music lesson directories |
Social profiles rank for the business name, build trust, and send visitors to the site. Two or three active profiles beat eight abandoned ones.
?utm_source=instagram) to track visits.sameAs list.Put these in the <head> of every page so links on Facebook, LinkedIn and text messages show a picture and title. Use a 1200 × 630 px image, then test with Facebook's Sharing Debugger and LinkedIn's Post Inspector.
<meta property="og:title" content="Custom Closets in Wichita | Business Name"> <meta property="og:description" content="Free in-home design consult. Built locally."> <meta property="og:image" content="https://clientdomain.com/img/share-1200x630.jpg"> <meta property="og:url" content="https://clientdomain.com/"> <meta property="og:type" content="website"> <meta name="twitter:card" content="summary_large_image">
Rankings grow from pages that answer the questions customers actually ask, written by someone who clearly does the work.
Google says there are no special tricks for AI Overviews or AI Mode: a page must be indexed and eligible to show a snippet, and normal SEO fundamentals apply. In practice:
nosnippet on public pages.What gets measured gets kept up, and a short monthly report shows the client what their investment is doing.
Sources: Google Search Central · Bing IndexNow · Apple Business Connect · Birdeye · JXT Group · Whito
Selah Create builds websites that people can actually find on Google, Maps, social media and AI search. Let's talk about your business.